A new Toys "R" Us shop-in-shop is opening in Chipping Norton.

The new addition to the WHSmith store will open on Saturday (November 16), which will be marked with a grand opening event.

The event will run from 8.30am to 1pm and will include a ribbon-cutting ceremony.

Geoffrey the Giraffe will be there to greet customers, and the first 50 children to visit the store will receive a free Toys "R" Us goody bag worth more than £15.

The new shop-in-shop will feature a range of products from top toy brands including Barbie, Bluey, Hot Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Squishmallows, and Star Wars.

There will also be demonstration tables where children can play with their favourite toys.

A life-size Geoffrey the Giraffe sculpture will also be in the new shop-in-shop for photo opportunities.

Ian Sanders, group commercial development director at the store, said: "We’re really excited to be opening Toys"R"Us in Chipping Norton.

"WHSmith is known for being the hub of the high street by providing customers with a range of great products and services.

"Partnering with Toys "R" Us gives us a leading toys and games range in our stores and means customers have even more reasons to shop with us.

"We look forward to welcoming many more customers into our store."

The Chipping Norton store is one of 37 WHSmith high street stores set to open a new shop-in-shop from Toys "R" Us before Christmas.