Construction has started on a new immersive fairy experience at a popular family attraction.

The new Fairy Dell development at Fairytale Farm just outside Chipping Norton will allow children to enter "an all-new whimsical world".

Fairytale Farm owner Nick Laister said: "You are reduced to the size of a fairy, with giant mushrooms, raised walkways and bridges, crawl tunnel, clamber net, climbing wall and slides."

Cap.Co, leading designer of attractions and play spaces, were given a brief to create a place that has a sense of magic and intrigue but that is also accessible and adventurous.

"We also wanted to make use of the steep terrain and differing heights of the land to make it fully interactive and engaging," said Mr Laister.

There will be multiple routes through the space and the centre tower will have a real wow factor.

He added: "This will be a brand new, completely unique themed adventure play area. It will be wheelchair accessible with loads of sensory elements along the way.

Fairy Dell has been in the planning stages for a number of years, and planning permission was received towards the end of last year.

"The development is our largest investment since Fairytale Farm opened in 2013 and is going to be the most magical play area ever," he said.

"Visitors to Fairytale Farm over the coming weeks and months will be able to see the new land take shape. When complete, it will be a truly one-of-a-kind attraction, with something for all abilities.

"It is an exciting time for us and we can’t wait to show you it."

Construction started on April 17 and the attraction is expected to be completed on May 26 with opening due in early summer at a date to be announced soon.

It is one of several new features for 2023 at the farm attraction aimed at children – including those with disabilities - which mixes classic fairy tales, petting animals and adventure play.

There is also a new willow tunnel in Wilderness Walk and new dinosaurs in Dino Valley.

Meanwhile Fairytale Farm is holding its first Wild West Fairytale event between April 29 and May 1.

There will be activities running right through the weekend, including learning to square dance with a cowboy or cowgirl, Country and Western Craft Corner, buck-a-roo trail activity and a Western-themed menu in the Saloon Bar Marquee.